How to Find Your Niche Online

How to find your online niche is possibly the hardest thing I’ve had to do so far. It was literally stressing me out and Sarah had to bring me back down to earth and sort me out (like she does so often!)

The most frustrating part about it was that I knew I couldn’t take action and get started until I decided on my “niche” (I really started to dislike this word, I’m not even sure if I pronounce it right!!) If you are finding it hard to think about what your niche is, or if you are interested in making money online, or if you have started a niche already but are unsure about it, then I hope this post will be able to help you out in some way. 

In fact, I have written with my former self in mind when I was thinking about my niche. I think this would have really helped me when I was trying to decide.

The Five Golden Rules

I really do believe that if you have a dream in mind whether it is travelling the world, or chilling in Barbados for a year, or to solve poverty in the world, then making money online is the way to get there. There are so many benefits to it!

The issue is that people will often spend so much time and effort online in a niche that simply is not going to make them any money. The reasons for this can be:

  • There’s no demand for what you are offering
  • There’s not enough competition
  • There’s too much competition
  • There are not enough affiliate links related to what your niche is
  • Your niche is great for some people for a very short space of time in their lives

Anik Singal’s book “the circle of profit” is an amazing book to read if you have any interest in making money online. He talks about finding your passion that is profitable. Now, I’m going to decode the words he uses to make it more accurate and to the point here… Find a niche that is profitable that you are interested in… make money from it online… and it will become your passion.

So the five golden rules about ensuring your niche will be profitable are:

  1. It Must be Digital Information Friendly
  2. There must be Competition
  3. The Size of Audience is Crucial
  4. There Needs to be Popularity in Search Each Month
  5. There Needs to be Long-Term Potential

This is what that means…


Digital Information Friendly

For example, you cannot download furniture. Yes, most people have furniture and most people are interested in having nice furniture, but it’s hard to make any digital information about it.

Your niche needs to be something that can be in a digital form for people to access instantly online. For example, many people are interested in losing weight and it’s very easy to download a weight loss book.

Whatever your niche is, it must have some digital information that people will want to have (it must have some information). If you are not sure if this is possible in your niche, the next step will help you.


I found this one slightly counter-intuitive. It’s easy to think that if we can find a gap in the market, then we will have little to no competition, therefore, making it easier to become the best in this niche. However, if you can not find any competition for your niche online, there is probably a reason for it… it doesn’t work!

There are 3 ways to quickly assess whether there are any services or products in your niche online:

  1. Clickbank
  2. Udemy
  3. Google

Clickbank and Udemy provide over 30,000 courses so if you cannot find a similar course to your idea, then your niche is too risky and you need to pick a new one.

You can also just use Google to check by typing your idea and course e.g. Gaining muscle course

You should be able to find something pretty quickly from this, but if you cannot find anything online… start again! Do not spend too long on this stage… this is just to see if it would work!!


Size Of Audience

This is definitely the most useful step that I found to decide on a niche!!

Facebook ads is an amazing resource for research. The best thing is that you don’t need to spend a penny to use it to figure out your niche.

Once you have signed up to Facebook Ads click on Ads Manager and Audience Insights in the top left corner (you may have to put in your card details but it will not charge you for anything in this stage).

Select the big five countries: US, UK, New Zealand, Australia and Canada. This will give you a big enough insight into Facebook’s market (300million monthly active users).

Here is a walkthrough for how to use Facebook ads:

You can type in your niche to find out how many people are active each month on Facebook in that niche. The rough template for the numbers you are aiming for are:


Popularity in Search

Now that you know there is definitely an audience for your niche you need to qualify there are people that actually research it online each month.

There are 2 main resources for this one:

  1. Google Adwords Keyword Planner

Google Adwords Keyword Planner

This is a great tool for this and it can really give some great insights behind the scenes. To be honest, I have hardly used it! Again you need to sign up, but this time you actually have to advertise a fictitious ad to get an account. At the last minute, you can delete your ad to not pay anything, and you still get full access to the free keyword tool. However, there is a free way to do this much quicker…

This is almost the same thing but the catch is you only get 10 free searches a day (which is more than enough at this stage).

Remember all we really want to do here is qualify that your niche will have some demand and can be profitable online. If it’s something that you are interested in and you don’t hit the perfect numbers from the guidelines then 100% start with that over something that you really don’t care about but fits better into the numbers below.

The main guideline here is that there are at least 10,000 searches for these keywords per month. Even if it has a lot more like “affiliate marketing” does (it has 40.5k searches per month- see above) then you know there will be demand. Remember these numbers are a guideline:


Long-Term Potential

There are niches that lend themselves much better to long-term potential than others e.g. “golfing tips” is a niche that a golfer will be interested in now and in years to come. “Infant teething” is a HUGE problem for parents, but only for a SHORT time.

I’ve seen my nieces and nephews go through teething at some stage and they become like a different baby. They cry all the time, they don’t eat properly and wake up in their sleep.

I know my sister would have done anything to help them go back to normal. However, this problem only lasts a short amount of time. If your niche was all about infants teething then you could make it profitable but you wouldn’t get any returning customers or be able to scale the business. 

A solution to this situation would be to choose an alternative sub-niche such as “child care” to grow topics that increase the long-term potential.


Niches That Are Very Profitable

You may have tried putting some niches through this system already but if you’re still struggling to find anything that works here are some niches that are already very profitable online. You may need to find sub niches from these ideas to ensure they are not too competitive but hopefully, they may provide you with some inspiration:

  • Weight Loss, Bodybuilding, Healthy Eating, Superfoods
  • Dating Advice, Divorce
  • Property (or Real Estate for Americans), Investing
  • Electronics, Gaming
  • Pets
  • Finding a Job
  • Panic Attacks, Hypnosis

This is not the entire profitable list, it’s just some ideas to hopefully help you find something you are interested in. Some people call it passionate about but as I said earlier I believe it is more this order…

You are interested in the niche… you make money online… you become passionate about your niche.


MakeTimeOnline’s Conclusion

The main tip I can give you if you are undecided is to GET STARTED!!

Something else that I have realised from speaking to other successful affiliate marketers is that they end up having multiple niches. Do not let this scare you into thinking you have to create multiple niches right now. It just means that as they master one niche they have then started another interest of theirs to make that profitable.

These are some of the reasons I was getting so worked up about finding my niche (the answer is in brackets):

  • I want to get started now, but I can’t without my niche (so choose an interest and go with it!)
  • I don’t think I am truly passionate about this niche (remember you don’t have to be, once it starts making money online you will become passionate about it!)
  • I’m not an expert in this niche so how am I supposed to write about it? (this is actually a good thing! Let people follow your journey into expertise, people will relate more to this. Once you start researching and spending more time on this niche you will end up knowing more about it than most people anyway)

I’m going to leave you with this quote…


Action is the antidote to fear.


Keep changing for the better,



If you would like to see my number one recommendation for getting started at making money online click here. It’s also a great way to find other people who are “crushing it” with affiliate marketing.


20 thoughts on “How to Find Your Niche Online

    1. Udimi is great for solo ads (read more about that here

      But from what I’ve learnt I think improving your SEO (findability on Google) is the best way to get consistent free traffic. I’m currently using Wealthy Affiliate which really teaches you about This, it’s all about creating quality content (read more here

      Facebook ads is an amazing tool as well to be specific

      Let me know if that doesn’t make sense or if you’d like me to explain any of that better.

      I’ll get a post out about this soon too



    1. 🤣 🤣 that’s brilliant Robert!! Just doing a quick search on FB ads shows there’s less that 100 people active in that market though so I’m not sure how profitable that one will be 😉

      Let me know how it works out for you!!



  1. Great post, lots of great information, as a blogger who wants to help people build a life time residual income I have done a lot of research myself on this topic. This is all very good advice.

    There are a lot of people looking for ways to build residual and passive income online these days. Having that passion to help these people is a very good niche to be in and teaching is a very good profession.

    WordPress is a great place to build a community of like minded people who all have a desire to build a life time residual income.

    Have a super wonderful day from Mark, The Residual Income Teacher.

    Liked by 1 person

    1. Very true words Mark!

      Yes WordPress is a great community. Have you heard of wealthy affiliate before? I genuinely wish I had found it sooner as the training is amazing and it’s free to join. Even if you don’t want to pay for the paid version you can learn so much about SEO and making money online for free (and stay on the free version forever if you want)

      It’s free education basically and has added such a focus for me

      Thanks for your comments as always


      Liked by 1 person

      1. Yea I have heard of Wealth Affiliates, I know of a few people who are paid members. I never signed up because I have had all that type of training already.

        The people I know of in it use to post links in some of my Facebook groups and I would have to delete their links. When I told them not to post links in my groups they got mad and would keep posting the links so I had to delete them and ban them from my groups. I’m not sure why they thought it was okay to post links in my Facebook groups, that is just bad marketing in my opinion.

        Good marketing is trying to build a real friendship with people. Trying to gain the trust and respect of people is hard enough. I want people to know I want to help them build a life time residual income without selling physical products.

        Anyway, I am sure they do have some good training, I think they have some training on video which is always nice, and if it’s free you can’t do better than that.

        Did you get my e-mail on how to use the affiliate websites? It is pretty easy, just put a back slash and your user ID after the or the, we have several other ones to but these are the ones I use most.

        You can use the affiliate websites in a lot of places online and in e-mail. The most important thing is to teach people how profit and revenue sharing works and how it becomes a life time residual income and their retirement income.

        If you ever have any questions for me you can either e-mail me or post them in a comment at my blog. I just added a post on the premium membership with a diagram using the same 5x5x5 training program. I’m trying to set up my blog as an online course so everyone can refer to it when ever they need to. If you visit my blog and go to the category tab it is called the 5x5x5 training program.

        Have a super wonderful weekend.
        Mark, The Residual Income Teacher


  2. Although I have been blogging for nearly 8 months now, I haven’t really been able to “niche down” as it is called.

    I have narrowed it down to personal development and food facts (not recipes).
    Do you think it is still too broad?
    Also, I like to do the odd book or movie review. Do you think this will help or harm my blog?
    Although I have not monetized my blog yet, I plan to do so when I start getting more traffic.
    I would really appreciate your input.

    Liked by 2 people

    1. Hey Tanya,

      You may regret asking that as this will be a long one!!

      I don’t want to pretend like I know everything about this subject but my wife and I have been through a very similar thing. Let me share my experience of blogging and hopefully that could help you.

      We have been writing this blog for just over a year and if you look at the posts it doesn’t really have a niche.

      We didn’t really start this to monetise it… when we started I didn’t really know it was ACTUALLY possible to make money from blogging!!

      It was all to do with changing health, success and happiness for the better (basically NO niche). Posts go from how to be happy, to the history of the financial system, to diets, to holidays.

      Not that we have really tried to monetise it but I can safely say it’s made $0 (… but cost $0 and helped me learn more about myself)

      I’ve really enjoyed the process of “blogging” and connecting with the community so I really started taking an interest in monetising it a few months ago.

      I’ve read books and tried some online courses and spoken to some people doing it.

      Recently I managed to decide on my niche to try and monetise (I’ve chosen making money online, mainly affiliate marketing)

      I’ve been using an online program for training on how to get free traffic to my site (called SEO) and pretty much a step by step process to getting started.

      Something that I’ve read is that it’s very important to specialise and be clear what your focus is and who your target audience is. Sometimes jumping from one thing to another can confuse your audience and disconnect from certain people.

      Reviews are actually a great way to monetise a blog (but obviously you don’t want to do this all the time as they are more boring etc.)

      I hope this has been useful, please let me know if you have any other questions


      If you’re interested in learning more about the program I’m currently using you can read my review here (it’s free to start and you can stay on the free membership for as you as you like/ forever) the training and support in the community are fantastic

      Liked by 1 person

  3. Thank you Mike,
    The boot is definitely on the other foot, I was afraid my comments and questions became too long.
    I am really touched that you took the time to write such a comprehensive reply.
    I have also gone through the accompanying linked article.
    I will definitely join the free version as soon as I can find a week where I can put in two hours a day at a stretch.

    I realise that I have to narrow things down to make any real money.
    My dilemma is that I love to write and would be very happy creating long form content if I knew that people would actually spare the time to read it.
    I have found that in the world of blogging, writing counts for only about 20%, the technical stuff that requires 80% effort is a struggle.

    Liked by 2 people

    1. I hope it’s helped and hasn’t hindered!! The way I am looking at it is that if I can find what works and ways to do those 80% technical stuff like you say, then I can always choose another niche in the future.

      It seems like it’s quite common for successful affiliate marketers to have multiple niches once they become used to affiliate marketing. So as long as you have an interest in what route you choose to take you can always adapt or create another one later (the beauty of online businesses is they require such a small cost to set up!!)

      I have found I make sure I spend an hour every day when I get back from work but usually when I get into it I spend longer than this (I do limit it to 2.5 hours though so I don’t “burn out” and spend time with Sarah!)

      You can stay on the free account for as long as you like too, there’s no pressure to upgrade and the community is so helpful, there’s a live chat and a huge forum so the questions get answered so quickly!!

      Thanks for taking the time to read it, and as always let me know if there’s anything else I can do to help


      Liked by 1 person

    1. I just did a video on using Clickbank. It actually really helped me decide on a niche too.

      Self development is a good one… and food facts is to be fair.

      If I could give myself some advice a while back it would’ve been to pick one and go for it.

      Some of the books I’ve read say things like follow you passion and make it profitable.

      I actually think this is more accurate…

      Find an interest that is profitable… make money online… it becomes a passion!

      (I haven’t added on the bonus spreadsheet yet as I did this quickly earlier, I will make sure I send it to you when it’s added though)

      Liked by 1 person

    1. I can’t see why not, it is easy enough to start afresh though. Seth Godins book “the dip” springs to mind here… there’s nothing wrong with quitting as long as it’s on purpose… some of the most successful people know when to quit early (believe me I know how hard it is to let go of your little baby, this blog is now just a place to share my bits I’m doing in really) you should see the Clickbank YouTube video here. It’s another way to help decide a niche based on affiliate marketing products out there

      Liked by 1 person

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